ethos, the game’s influence goes well beyond the court to impact communities around the world, serving as the inspiration for Hennessy’s new campaign.” “Led by the actions of players, the league and the larger basketball communities that embody Hennessy’s Never Stop. Information about the businesses can be found on the Instagram accounts of Payton ( and Hennessy ( So far, the response from business owners they've helped has been overwhelming.“The NBA has always demonstrated a desire to push the game to new heights and into new arenas of culture,” said Jasmin Allen, Senior Vice President, Hennessy US. In honor of the 75th Anniversary of the NBA, Hennessy is spotlighting 75 Unfinished Business recipients that are going above and beyond to make an impact in their communities. The initiative has enlisted 17 NBA teams to contribute so far, and their biggest impact is yet to come. If we have the ability to come and help, we're gonna do that." "When you put up your life savings - your life savings - to start something, and it gets taken away like that just on an unfortunate thing, it's not fair. "We just decided that we needed to get these people back on their feet, and that's what we tried to do," Payton told CBS Sports. He partnered with Hennessy in a program called Unfinished Business, a long-term initiative that has distributed more than $7.5 million to help Black, Latinx and Asian-American-owned small businesses get through the challenges brought on by the pandemic. So when the COVID-19 pandemic hit, devastating countless businesses across the country that struggled to keep employees and customers, Payton sprung into action. Whether setting up a youth center or providing children with shopping sprees for the holidays, Payton has always found time to do the work that he feels is necessary. Throughout his 17-year NBA career and post-retirement, Payton has consistently given his time, money and energy to his hometown Oakland community, along with various other national and international charities. That's what I've seen, and I decided I needed to help once I made it in my life." But my dad was there to help them in that community - get them tennis shoes, get them a place to play basketball, get them a place to go do things. "They just had a mother who was working, and they could get out on the streets and do bad things. My dad was the one who was in the community when my best friends, a lot of my guys, didn't have a father," Gary Payton Sr. on the court, while keeping him from succumbing to the temptations and dangers of Oakland in the early 1980s.Īs important as basketball is to the Paytons, however, Al also instilled a necessary fiber of their being: Giving back to the community. Mean" due to his no-nonsense approach to just about every facet of life. That legacy began with the elder Payton's late father, Al, a Bay Area legend known as "Mr. Hall of Famer and NBA 75th Anniversary Team selectee Gary Payton's legacy has noticeably been carried on during the NBA Finals by his son, Golden State Warriors defensive menace Gary Payton II.
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